What Is the Google Analytics Tracking Code?
Google Analytics’ tracking code (or ID) is a unique identifier that allows Google Analytics to collect data when inserted into a website. This data includes the time users spend on a webpage, search terms used, and how they came to the site.
The tracking code is the mechanism by which Google Analytics compiles data. It consolidates this data into reports, using graphs and other visuals to display the results.
You’ll need to add your code directly into the site’s HTML. There are also CMS plugins (such as those for WordPress) that will serve the same function. Once applied, the code adds a cookie to the browser of a website’s users, which returns data to Google Analytics.
Before you get to embedding your code, you’ll need to make sure you’ve set up a Google Analytics account. Older accounts may use Universal Analytics, while newer accounts will be set up with Google Analytics 4 by default. You’ll then need to set up a property to link the website with your account.
The code itself is a string of numbers and letters. The first letters denote the version of Google Analytics, while the long string of numbers corresponds to your account ID. The last section is the property index:
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