Integrating Google Analytics with Semrush
You can further manage and analyze incoming Google Analytics data with the help of third-party tools. To do so, you’ll first need to enable appropriate permissions, like Read and Analyze access.
The Semrush tool offers a wealth of integrations with Google Analytics:
- The Position Tracking tool allows you to track a website’s ranking for a specific set of keywords. Integration with Google Analytics enables keyword data to be drawn into your Position Tracking project, ranking based on visibility, estimated traffic, and average position.
- The On-Page SEO Checker tool works with Google Analytics data to optimize your webpage for keyword rankings. When integrated, you’ll receive suggestions for improving the ranking of landing pages based on user bounce rate, time on page, and page load time.
- The Backlink Audit tool provides feedback on backlinks, to determine which links are toxic and in need of removal. Linking to Google Analytics provides updated data on traffic that each link sends to your site.
- Connecting the Organic Traffic Insights tool to Google Analytics allows you to analyze keywords categorized as ‘(not provided)’ by Google Analytics.
- The Site Audit tool searches for site issues that need to be addressed. Integrating the tool with Google Analytics adds pageviews to the audit result, so you can prioritize fixing the most popular pages on your site. Once connected, the tool adds checks for pages that take more one second to become interactive and orphaned pages.
- Connect Google Analytics to the Content Audit tool to better understand how your digital content performs. The tool’s Content Analyzer feature provides data on each page’s number of sessions, page views, and bounce rate, once connected to Google Analytics.
- Use the Brand Monitoring tool to track online mentions of words or phrases, which is useful for understanding sentiment surrounding a brand. Adding Google Analytics data allows you to see referral traffic from branded mentions
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